Thursday, March 6, 2014

GMO Cereal Migrate to Center Shelf Space


Or is Big Business digging in for the long fight? 

Surrounded by NONGMO verified cereals and USDA Organic cereals two cereals stand out as out of place General Mills Cherrios and Honey Nut Cheerios, the later in it's iconic sunshine yellow box. The nearly neon Cheerios box stands out for a very good reason, they are not GMO-Free or carried by a normal brand found in a healthy foods supermarket.




At Earth Fare in Charleston, the cereal aisle, located by the bulk foods section is small, with a few select brands and their varieties. Earth Fare in Charleston offers it's shoppers a nice even thought small selection of NONGMO verified cereals and cereals with the USDA Organic signage on them. The question of the GM Cheerios and Honey Nut Cheerios seem to be answered by Earth Fare that these were at the request of their shoppers and to offer shoppers items so that they would not make purchases elsewhere. Earth Fare didn't seem to notice that there are several of their brands on their shelves with Oat Os. It seems like an empty reason and has bothered me since this was the answer was given via their face book page last summer when Cheerios lived on the bottom shelf.

With the debate on GMOs coming into more State's legislatures and ballots and coupled the recent poll of 90% of Americans want GMO labeling a customer has to ask WHY is this on a 'health' food store shelf?


Why indeed.


UPDATE:

Earth Fare replied via our FB posting found here :

Hi! Thank you for writing us! Cheerios has recently committed to being GMO free and all of their ingredients fit into our Food Philosophy (https://www.earthfare.com/food/foodphilosophy). This is a statement from Cheerios, "We don’t use genetically modified ingredients in original Cheerios. Our principal ingredient has always been whole grain oats – and there are no GMO oats. We use a small amount of corn starch in cooking, and just one gram of sugar per serving for taste. But our corn starch comes from non-GMO corn, and we use only non-GMO pure cane sugar." We appreciate your concern and hope this helps clear some things up! Please let us know if you have any other questions. Thank you for shopping with us!

What are your thoughts on Big Business products taking up space in 'health food stores' esp prime real estate giving the impression that this is an organic healthy option?

No comments:

Post a Comment